Restoration companies on Google: the 2026 benchmark report
Review counts, ratings, website presence and listed hours for 18,405 water, fire and mold restoration companies, computed from public Google Business Profile listings across 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 16 |
| Average (mean) | 52.1 |
| 25th percentile | 3 |
| 75th percentile | 54 |
| 90th percentile | 128 |
Share of restoration companies by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 15.4% |
| Under 10 | 41.3% |
| Under 25 | 58.1% |
| 100 or more | 13.7% |
| 500 or more | 1.2% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.76 |
| Rated 5.0 | 50.9% |
| Rated 4.5 or higher | 87.7% |
| Rated under 4.0 | 4.9% |
| No rating yet | 10.8% |
Websites
| Website status | Share |
|---|---|
| Website listed | 85.2% |
| No website listed | 14.8% |
| Own domain | 84.9% |
| Social profile only | 0.2% |
| Free or DIY builder | 0.1% |
Median review count for restoration companies with a website: 22. Without one: 2.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 97.1% |
| Public email on profile | 20.3% |
| Open 24 hours | 62.3% |
| Open Saturday | 65.3% |
| Open Sunday | 62.8% |
| No hours listed | 26.3% |
Where the listings are
| State | Listings |
|---|---|
| CA | 1,865 |
| FL | 1,662 |
| TX | 1,206 |
| NY | 692 |
| GA | 595 |
| IL | 489 |
| WA | 468 |
| NJ | 445 |
| MI | 420 |
| CO | 417 |
| PA | 409 |
| OH | 355 |
Primary categories
| Google category | Listings |
|---|---|
| Water damage restoration service | 17,072 |
| Fire damage restoration service | 1,333 |
What the numbers mean for a restoration owner
Start with the median. Half of all restoration companies on Google have 16 reviews or fewer. A quarter have 3 or fewer, and 15.4% have none. If your company has 30 reviews you are ahead of most of the country, which feels good until you remember you do not compete with the country. You compete with the three listings in the map pack when a homeowner in your town types "water damage restoration" at midnight. In a real metro those three are usually drawn from the top tenth, and the 90th percentile is 128 reviews. That is the number to work toward.
The mean of 52.1 is misleading. It is dragged up by franchise locations and large regional operators, the same 1.2% of listings that have passed 500 reviews. Ignore the mean. The useful thresholds are the median, the 75th percentile at 54, and the 90th at 128.
Ratings do not separate you
87.7% of rated restoration companies sit at 4.5 stars or higher and 50.9% hold a perfect 5.0. The average is 4.8. Only 4.9% are below 4 stars, and 10.8% have no rating because they have no reviews. A 4.9 next to a 4.8 does not win the call. The count does, and the recency does. A company with 140 reviews and a 4.7 beats a company with 9 reviews and a 5.0 every time a homeowner is choosing fast.
The companies under 4 stars have a different problem: in this trade a bad review is almost always about communication during an insurance claim, not about the drying. That is fixable, and it is covered in the reviews guide.
The hours problem is specific to this trade
Restoration is an emergency business, and the listings do not reflect it. Only 62.3% of profiles show 24-hour availability. 26.3% show no hours at all. Google's "open now" filter and its ranking for late-night searches both read listed hours, so a company that genuinely answers at 2 a.m. but lists nothing is invisible exactly when the highest-value calls happen. Weekend coverage is similar: 65.3% list Saturday hours and 62.8% list Sunday. Fixing hours takes five minutes and is the single cheapest improvement in this report.
The website gap
85.2% of restoration listings link to a website and 14.8% do not. The gap between those groups is large. The median review count for companies with a website is 22; for companies without one it is 2. Part of that is selection: owners who build a site also ask for reviews. But the site does real work on its own. It is where an adjuster, a property manager and an AI answer engine confirm what you do and where. A company with no site is competing for emergency calls on a Google profile alone, against franchises with a page for every city and every loss type.
Photos are nearly universal at 97.1%, so photos do not differentiate. A public email is listed on only 20.3% of profiles, which matters for commercial and property-management inquiries that arrive by email rather than phone.
What to do with this
- Find your review count in the percentile table and write down the gap to 128. That gap, divided by the number of jobs you close in a month, is how many months of asking at every final walkthrough it takes to reach the top tenth.
- Open your Google Business Profile and set real hours. If you answer overnight, mark 24 hours. If you do not, set the hours you actually answer and put a text-back on the line for everything else. Do this today.
- If you are in the 14.8% without a website, or your site has no page for mold, fire or sewage cleanup, fix that before spending a dollar on ads. The website guide lists the seven things the site must do.
- Run your own numbers through the missed-call calculator. At a typical mitigation ticket, the calls going to voicemail are usually worth more per month than any ad budget you are considering.
- Check your state page. Medians vary a lot by state and the right target for Boise is not the right target for Brooklyn.
- Then, and only then, add paid search. The Google Ads guide covers budgets and the campaigns that produce booked mitigation jobs instead of clicks.
Method
This report aggregates 18,405 public Google Business Profile listings collected from Google Maps searches for restoration companies across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: Restoration Owners Edge, "Restoration companies on Google benchmark report", 2026.
Steven has spent the last several years running growth campaigns for local service businesses, restoration companies among them, and builds the benchmark datasets on this site from public Google listings. About the editor