Where your competition is in Michigan
The largest concentrations of restoration companies in our Michigan data are in Troy, Livonia, Grand Rapids, Detroit, Warren, Ann Arbor, Traverse City and Lansing. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Troy.
The map pack in Michigan
In Michigan, 31.2% of restoration companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Livonia searches are not in that group. They are near 148 reviews and they ask every customer.
The website gap in Michigan
11.2% of Michigan restoration companies list no website on their Google profile, fewer than the national 14.8%. Nationally, restoration companies with a website have a median of 22 reviews against 2 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
81.7% of Michigan restoration companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Michigan compares
Of the 50 states in our data, Michigan ranks 9th for the number of restoration companies, 13th for median review count, and 22nd for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Michigan | 420 | 27 | 11.2% |
| Illinois | 489 | 19 | 12.9% |
| Indiana | 224 | 27.5 | 8% |
| Iowa | 103 | 13 | 6.8% |
| Kansas | 105 | 24 | 10.5% |
| Minnesota | 191 | 34 | 5.2% |
| Missouri | 222 | 18.5 | 14.4% |
| Nebraska | 39 | 46 | 10.3% |
| North Dakota | 19 | 24 | 10.5% |
What to do first in Michigan
- Set a review velocity. One review per job day, asked at the door, moves a 27-review shop past the Michigan 75th percentile (72) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Michigan customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 27 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.