Where your competition is in Utah
The largest concentrations of restoration companies in our Utah data are in Salt Lake City, St. George, Sandy, Orem, Provo, Murray, Ogden and Lindon. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Salt Lake City.
The map pack in Utah
The map pack is a three-slot race, and in Utah it is won by review count and recency far more than by rating: 89.3% of Utah restoration companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 105 reviews and the 90th is 230. Those are the numbers to plan around, not the median.
The website gap in Utah
Website presence in Utah: 89.4% of restoration companies link one, 10.6% do not. The national figure is 14.8% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
Hours and after-hours calls
77.2% of Utah restoration companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Utah compares
Of the 50 states in our data, Utah ranks 24th for the number of restoration companies, 6th for median review count, and 26th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Utah | 189 | 36 | 10.6% |
| Colorado | 417 | 20 | 6.7% |
| Idaho | 181 | 32 | 13.3% |
| Montana | 46 | 52 | 4.3% |
| Nevada | 128 | 18 | 11.7% |
| Wyoming | 21 | 18 | 4.8% |
What to do first in Utah
- Set a review velocity. One review per job day, asked at the door, moves a 36-review shop past the Utah 75th percentile (105) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Utah customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 36 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.