Where your competition is in Massachusetts
The largest concentrations of restoration companies in our Massachusetts data are in Boston, Worcester, Chicopee, Springfield, Weymouth, Marlborough, Revere and Lawrence. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Boston.
The map pack in Massachusetts
The map pack is a three-slot race, and in Massachusetts it is won by review count and recency far more than by rating: 91.3% of Massachusetts restoration companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 58 reviews and the 90th is 119. Those are the numbers to plan around, not the median.
The website gap in Massachusetts
Website presence in Massachusetts: 88.9% of restoration companies link one, 11.1% do not. The national figure is 14.8% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
Hours and after-hours calls
82.6% of Massachusetts restoration companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Massachusetts compares
Of the 50 states in our data, Massachusetts ranks 18th for the number of restoration companies, 19th for median review count, and 23rd for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Massachusetts | 253 | 23 | 11.1% |
| Connecticut | 156 | 18.5 | 9.6% |
| Maine | 38 | 13.5 | 10.5% |
| New Hampshire | 51 | 22 | 3.9% |
| New Jersey | 445 | 23 | 10.6% |
| New York | 692 | 12 | 19.1% |
| Pennsylvania | 409 | 26 | 11% |
| Rhode Island | 48 | 22.5 | 20.8% |
| Vermont | 20 | 10 | 5% |
What to do first in Massachusetts
- Set a review velocity. One review per job day, asked at the door, moves a 23-review shop past the Massachusetts 75th percentile (58) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Massachusetts customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 23 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.