Where your competition is in Minnesota
The largest concentrations of restoration companies in our Minnesota data are in Minneapolis, St Paul, Plymouth, Elk River, Rochester, Maple Grove, Blaine and Eden Prairie. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Minneapolis.
The map pack in Minnesota
In Minnesota, 26.2% of restoration companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for St Paul searches are not in that group. They are near 199 reviews and they ask every customer.
The website gap in Minnesota
5.2% of Minnesota restoration companies list no website on their Google profile, fewer than the national 14.8%. Nationally, restoration companies with a website have a median of 22 reviews against 2 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
88.5% of Minnesota restoration companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Minnesota compares
Of the 50 states in our data, Minnesota ranks 23rd for the number of restoration companies, 7th for median review count, and 45th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Minnesota | 191 | 34 | 5.2% |
| Illinois | 489 | 19 | 12.9% |
| Indiana | 224 | 27.5 | 8% |
| Iowa | 103 | 13 | 6.8% |
| Kansas | 105 | 24 | 10.5% |
| Michigan | 420 | 27 | 11.2% |
| Missouri | 222 | 18.5 | 14.4% |
| Nebraska | 39 | 46 | 10.3% |
| North Dakota | 19 | 24 | 10.5% |
What to do first in Minnesota
- Set a review velocity. One review per job day, asked at the door, moves a 34-review shop past the Minnesota 75th percentile (87) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Minnesota customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 34 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.