Where your competition is in Delaware
The largest concentrations of restoration companies in our Delaware data are in Wilmington, Newark, Camden, Middletown, Dover, Frankford, Selbyville and Bear. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Wilmington.
The map pack in Delaware
Google shows three businesses in the map pack for a search like "restoration company near me" in Wilmington. In Delaware the shops that hold those spots usually sit near the 90th percentile, 126 reviews, not the median. 15.2% of Delaware restoration companies have passed 100 reviews; the other 84.8% are competing for whatever is left below the fold.
The website gap in Delaware
A website is the clearest marker of a restoration company that is going to compete for the map pack, and 21.2% of restoration companies in Delaware do not have one linked. Across the country the median review count with a site is 22, without one 2. If your shop is in the 21.2%, start there.
Hours and after-hours calls
75.8% of Delaware restoration companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Delaware compares
Of the 50 states in our data, Delaware ranks 43rd for the number of restoration companies, 32nd for median review count, and 3rd for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Delaware | 33 | 18 | 21.2% |
| Alabama | 185 | 16 | 12.4% |
| Florida | 1,662 | 13 | 20.6% |
| Georgia | 595 | 18 | 16.8% |
| Kentucky | 139 | 16 | 16.5% |
| Maryland | 274 | 14 | 13.5% |
| Mississippi | 64 | 30.5 | 9.4% |
| North Carolina | 277 | 46 | 6.9% |
| South Carolina | 214 | 32.5 | 9.3% |
What to do first in Delaware
- Set a review velocity. One review per job day, asked at the door, moves a 18-review shop past the Delaware 75th percentile (80) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Delaware customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 18 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.