AI search optimization for a restoration company
A growing share of homeowners now type "who should I call for mold in my attic in Tampa" into ChatGPT or get an AI answer at the top of Google before they ever see the map pack. Those engines pick companies from sources they can read and trust: a complete Google profile, a website that states services and cities in plain text, consistent name, address and phone across directories, and reviews that mention the specific loss. Restoration companies are badly positioned for this. 14.8% have no website, and most of the rest have a home page that says "we restore properties" and nothing a machine can quote.
The work is unglamorous. Service pages written in plain sentences, one per loss type and one per major city. A frequently-asked block that answers what a claim covers, how long drying takes and whether you work with the homeowner's carrier. Structured data on every page. Certifications written out, not shown as logos. Then a monthly check of what the engines actually say about restoration companies in your area.
After two weeks you will see rewritten pages live, listings aligned, and a baseline record of how each engine answers five restoration questions for your city.