Where your competition is in Florida
The largest concentrations of restoration companies in our Florida data are in Miami, Orlando, Tampa, Jacksonville, Fort Myers, Hollywood, Pompano Beach and Boca Raton. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Miami.
The map pack in Florida
Google shows three businesses in the map pack for a search like "restoration company near me" in Miami. In Florida the shops that hold those spots usually sit near the 90th percentile, 131 reviews, not the median. 14.4% of Florida restoration companies have passed 100 reviews; the other 85.6% are competing for whatever is left below the fold.
The website gap in Florida
A website is the clearest marker of a restoration company that is going to compete for the map pack, and 20.6% of restoration companies in Florida do not have one linked. Across the country the median review count with a site is 22, without one 2. If your shop is in the 20.6%, start there.
Hours and after-hours calls
78.3% of Florida restoration companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Florida compares
Of the 50 states in our data, Florida ranks 2nd for the number of restoration companies, 43rd for median review count, and 5th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Florida | 1,662 | 13 | 20.6% |
| Alabama | 185 | 16 | 12.4% |
| Delaware | 33 | 18 | 21.2% |
| Georgia | 595 | 18 | 16.8% |
| Kentucky | 139 | 16 | 16.5% |
| Maryland | 274 | 14 | 13.5% |
| Mississippi | 64 | 30.5 | 9.4% |
| North Carolina | 277 | 46 | 6.9% |
| South Carolina | 214 | 32.5 | 9.3% |
What to do first in Florida
- Set a review velocity. One review per job day, asked at the door, moves a 13-review shop past the Florida 75th percentile (52) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Florida customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 13 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.