Guides
Practical, specific guides for restoration companies who want more calls and booked jobs.
Agency, freelancer or do it yourself: how a restoration company should buy marketing
What marketing a restoration owner can run alone, what to hand off, the red flags in agency and lead-aggregator pitches aimed at this trade, what a fair monthly price is, and why trial-first beats a contract.
2026-10-13
Seasonality in restoration and a marketing plan for the slow stretches
When water, fire and mold work peaks by region, why the shoulder seasons are where companies fall behind, and a week-by-week plan for the slow months that fills the calendar before the next freeze.
2026-09-29
Pricing and quoting for restoration companies: insurance jobs, self-pay jobs and how price shapes your marketing
How to present restoration pricing when most jobs bill to a carrier, what to say to a self-pay mold customer, deposits and deductibles, good-better-best on rebuilds, and how pricing choices change which leads you should buy.
2026-09-16
Missed calls and speed to lead for restoration companies: what a 2 a.m. voicemail costs
Why restoration callers do not leave voicemails, how to answer at night without burning out, the text-back that holds a lead, and how to put a dollar figure on the calls you miss.
2026-09-08
Restoration company website essentials: the 7 things the site must do at midnight
What a water, fire and mold restoration website has to do for a panicked homeowner, an adjuster and a search engine, including speed, tap-to-call, loss-type pages, city pages and how to handle pricing.
2026-08-27
How a restoration company shows up in ChatGPT, Perplexity and Google AI answers
What the AI answer engines read when a homeowner asks who to call for water damage or mold, and the profile, website and listing fixes that get a restoration company named.
2026-08-18
Facebook and Instagram ads for restoration companies: the non-emergency side of the trade
What Meta ads can and cannot do for a water, fire and mold restoration company, the creative that works, offers, budgets, and retargeting the people who searched but did not call.
2026-08-06
Google Ads for restoration companies: emergency campaigns, budgets and what a water damage lead costs
How to structure Google Ads for a water, fire and mold restoration company, realistic cost per call, Local Services Ads, and the settings that stop you paying for renters and DIY searches.
2026-07-28
Google Business Profile for restoration companies: the midnight map pack setup
Categories, services, 24-hour hours, service areas, photos and posts that make a restoration profile show up when a homeowner searches at 2 a.m.
2026-07-14
How to get Google reviews from customers whose house just flooded
The walkthrough ask, the text that follows it, timing around the insurance claim, and what a healthy review pace looks like for a restoration company.
2026-07-02
Try any marketing service free for 14 days.
Pick anything we do. We run it for your restoration company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.