Where your competition is in Maryland
The largest concentrations of restoration companies in our Maryland data are in Baltimore, Gaithersburg, Rockville, Frederick, Beltsville, Glen Burnie, Owings Mills and Forest Hill. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Baltimore.
The map pack in Maryland
The map pack is a three-slot race, and in Maryland it is won by review count and recency far more than by rating: 79.8% of Maryland restoration companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 64 reviews and the 90th is 129. Those are the numbers to plan around, not the median.
The website gap in Maryland
13.5% of Maryland restoration companies list no website on their Google profile, about as many than the national 14.8%. Nationally, restoration companies with a website have a median of 22 reviews against 2 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
75.5% of Maryland restoration companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Maryland compares
Of the 50 states in our data, Maryland ranks 16th for the number of restoration companies, 40th for median review count, and 14th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Maryland | 274 | 14 | 13.5% |
| Alabama | 185 | 16 | 12.4% |
| Delaware | 33 | 18 | 21.2% |
| Florida | 1,662 | 13 | 20.6% |
| Georgia | 595 | 18 | 16.8% |
| Kentucky | 139 | 16 | 16.5% |
| Mississippi | 64 | 30.5 | 9.4% |
| North Carolina | 277 | 46 | 6.9% |
| South Carolina | 214 | 32.5 | 9.3% |
What to do first in Maryland
- Set a review velocity. One review per job day, asked at the door, moves a 14-review shop past the Maryland 75th percentile (64) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Maryland customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 14 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.