Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 18,405 public Google Business Profile listings of restoration companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- What a $300 shared water damage lead really costs a restoration company
- Freeze season is six weeks out. Here is what a restoration company fixes now.
- Agency, freelancer or do it yourself: how a restoration company should buy marketing
- Seasonality in restoration and a marketing plan for the slow stretches
- Pricing and quoting for restoration companies: insurance jobs, self-pay jobs and how price shapes your marketing
- Missed calls and speed to lead for restoration companies: what a 2 a.m. voicemail costs
- Restoration company website essentials: the 7 things the site must do at midnight
- How a restoration company shows up in ChatGPT, Perplexity and Google AI answers
Contact
Corrections, questions about the data, or press: text or call (385) 855-2416.